Customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
Contact details
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
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Names and contact details
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Addresses
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Purchase or account history
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Payment details (including card or bank information for transfers and direct debits)
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Website user information (including user journeys and cookie tracking)
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Photographs or video recordings
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Records of meetings and decisions
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Information relating to compliments or complaints
We collect or use the following information for service updates or marketing purposes:
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Names and contact details
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Addresses
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Marketing preferences
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Location data
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Recorded images, such as photos or videos
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Purchase or viewing history
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IP addresses
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Website and app user journey information
We collect or use the following personal information for dealing with queries, complaints or claims:
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Names and contact details
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Address
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Purchase or service history
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Video recordings of public areas
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Audio recordings of public areas
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Financial transaction information
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Information relating to health and safety
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Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
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Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
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Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
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Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
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Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
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Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
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Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
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Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
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Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
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Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
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Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
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Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
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Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
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Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
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Directly from you
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Health care providers
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Schools, colleges, universities or other education organisations
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Councils and other public sector organisations
How long we keep information
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Artwork Provenance & Ownership: To protect the long-term value, authenticity, and legal title of artworks, we retain names, bills of sale, and ownership histories indefinitely. This includes data required to manage Artist’s Resale Rights (ARR).
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Copyright & Intellectual Property: We retain copyright registrations, image reproduction rights, and licensing agreements indefinitely.
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Testimonials and Customer Reviews: We retain your written reviews, testimonials, and names indefinitely across our digital and physical marketing channels, or until you withdraw your consent and request their removal.
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Promotional Photography and Media: Images or videos of you at our events, workshops, or alongside purchased art are retained indefinitely for archival and marketing purposes across all our operational platforms, or until you object and request their deletion.
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Mailing Lists & Newsletters: If you have opted-in to receive our updates, gallery invitations, or newsletters, we will retain your contact details indefinitely until you withdraw your consent or unsubscribe.
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Customer Transactions & Tax Records: We keep invoices, billing data, and sales receipts for 6 years following the end of the financial year in which the transaction occurred, to comply with HMRC tax regulations.
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Contracts & Consignment Agreements: We keep legal agreements between artists, galleries, and clients for 6 years after the contract or agreement has ended.
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Shipping & Delivery Records: We retain delivery addresses, tracking numbers, shipping manifests, and customs declarations (for international sales) for 6 years to comply with UK tax, trade, and financial audit regulations.
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Insurance & Liability Records: We retain business insurance policies, transit insurance tracking, and liability logs for 6 years after the policy or claim expires.
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Event Bookings & Attendance: We keep details of workshop registrations, ticket bookings, and temporary visitor logs for 1 year following the conclusion of the event to manage follow-up queries or insurance liabilities.
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General Enquiries: We retain correspondence and contact information from general enquiries for 2 years after our last contact with you.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Who we share information with
Others we share personal information with
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Organisations we need to share information with for safeguarding reasons
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Relevant regulatory authorities
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Publicly on our website, social media or other marketing and information media
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: celf@perihafsmith.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint